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The 7-step process for writing enticing product descriptions by Karon Thackston

The 7-step process for writing enticing product descriptions Posted by Karon Thackston on 13 August 2010 from www.wordtracker.com

Karon Thackston explains how the pros write ecommerce product descriptions in an extract from her new book Wordtracker Masterclass: Ecommerce Copywriting: Proven Strategies f....

If you want a challenge, try writing ecommerce product descriptions. Within a typical 60 to 70 words you must concisely convey the benefits and selling points of your product and include search engine keyphrases that engage your target audience …

READ Writing Enticing Product Descriptions

Tags: selling online, writing enticing product descriptions

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Permalink Reply by Audi Lee on August 26, 2011 at 10:55am

Sounds like a good book with some great information in there. Just reading the description, it seemed to be an informative very helpful tool for sellers. Nice link, Sami :)